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Case Study: Verizon Helps Nonprofits Pivot their Marketing Strategies for the Continuing COVID-19 Crisis

As COVID-19 unfolds, many nonprofits find themselves facing an urgent need to revamp their digital marketing strategies to navigate the unprecedented situation. In June 2020, Common Impact and Verizon partnered with three nonprofits - the Benjamin Franklin Institute of Technology, Change is Simple, and Harlem Congregations for Community Improvement - to help them do just that, providing each with targeted marketing support via a virtual skills-based volunteering day of service.

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