In this Pro Bono Week bonus episode, we revisit Danielle Holly’s interview with TOMS Chief Giving Officer Amy Smith. TOMS, the shoe company that pioneered the one-for-one giving model, has always been a purpose-driven business. Last year, the brand decided to take an active stand against gun violence following the Thousand Oaks shooting. Amy shares how TOMS approached this new version of corporate activism and the framework the brand eventually developed for taking on complex social issues.
To learn more about TOMS’s gun violence prevention work, giving programs and other CSR initiatives, visit https://stories.toms.com.