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Resourcing disaster response operations of the American Red Cross

The development of a custom application that tracks gifts to our organization helps us to better match those gifts with our need. This means our aid workers are equipped with the technology that enables them to meet the needs of vulnerable communities.

Rod Tolbert

American Red Cross

Services We Provided

Team Consulting - Ranging from weeks to months in duration, team consulting involves a functional or cross-functional group of volunteers focused on a defined nonprofit challenge.

Case Study: Resourcing Disaster Response Operations of the American Red Cross

Every eight minutes, the American Red Cross responds to someone in crisis. The organization provides vital relief services, including shelter, food and healthcare, in over 60,000 disasters each year. The American Red Cross solicits donations of IT products, such as laptops, iPads or cell phones, to help their field staff maintain connectivity and facilitate critical services in the aftershock of a disaster. To enable more efficient deployment of IT donations, the organization partnered with Fidelity Investments, who enlisted a team of employees. Through a skills-based team consulting project, these Fidelity associates developed a web application that enables staff to collect, intake, and distribute IT donations to areas of need.

The technology was first deployed in Puerto Rico, after the January 2020 earthquake, and is being integrated into American Red Cross’s IT operations nationwide.

“At Fidelity, we’re committed to building resilient, thriving communities in our home regions and beyond! One of the most powerful ways we can do this is to offer up the time and talent of our associates to help nonprofits optimize their organizations,” said Frine Carbonell, Vice President of Real Time Integration Solutions at Fidelity Brokerage Technology.