By Lin Grensing-Pophal, Contributing Editor Aug 15, 2024
Work-life balance can mean different things to different people. To a parent of multiple small children, the ability to be present in their children’s lives is a key factor in the work-life equation. Others may value time spent on personal hobbies, such as marathon running or travel. Still others feel most at balance when they can give back to their communities through some kind of service.
This desire among employees to provide service to their communities creates an important opening for businesses looking to engage employees, support work-life balance and help hone their job-related skills: skills-based volunteering (SBV).
New research reveals that SBV is a key strategy for attracting and retaining top talent. As employees increasingly seek purpose-driven work, companies offering meaningful volunteer opportunities gain a competitive edge.