As COVID-19 unfolds, many nonprofits find themselves facing an urgent need to revamp their digital marketing strategies to navigate the unprecedented situation. In June 2020, Common Impact and Verizon partnered with three nonprofits – the Benjamin Franklin Institute of Technology, Change is Simple, and Harlem Congregations for Community Improvement – to help them do just that, providing each with targeted marketing support via a virtual skills-based volunteering day of service.
A team of 18 employees from Verizon’s Consumer Marketing Group stepped up to help by participating in three day of service events to help nonprofits revamp their digital marketing strategies in response to the ongoing public health crisis. Common Impact designed these short yet powerful skills-based volunteering collaborations so the nonprofits could receive customized support on their specific communications needs. The events had immediate results for the nonprofit leaders, who were equipped with marketing framing, tactics, and recommendations to help them stay connected with their constituents and continue to provide vital services to their communities.